Try a cliché There’s no such thing as… Anyone can finish this sentence! It’s a cliché; a cliché is language that has lost its freshness and registers with a listener or reader as overused and boring. Although the term cliché is often is used to refer to language that has been overused over a long period of time, it is not necessarily true of older expressions and, by definition, may be true of new language that has been repeated too often. There’s always a reason for a cliché to be use in a certain situation. People often don’t take note of the message behind a cliché. This is different in Public Relations Industry, every word counts and there is a reason for every word. A company that I work for paid a heavy price for ignoring something which we thought was just another cliché. People use cliché to threaten, motivate, praise and to express their feelings. But because people get used to the words in a cliché, they ignore the content and the meaning behind what is being said… Pay attention to small details and try listening to the message behind a cliché…or try a cliché yourself!!!